All About Mobile PR

Just look at how it is changing our lives and the face of PR:

  • According to a recent estimate by Goldman Sachs, AR and VR are expected to grow into a $95 billion market by 2025
  • Augmented Reality is expected to have 1 billion users by 2020. Right now, more than 543 start-ups are listed under this category on Angelist. via marketsandmarkets.com
  • Almost 75% of the world’s valuable brands are taking advantage of industry-specific VR apps to increase customer satisfaction or improve employees’ performance, according to Forbes.
  • Just Over 50% Of Viewers Showed Some Increase In Their Likelihood Of Purchasing Or Using VR Technology After A Brief Informational Experience.via Nielsen report
  • By 2020, over 20% of commercial media on Facebook will be 360-degree video and photo content, IDC predicts via Investors.com.
  • Nearly 1.3 Million People Subscribe To The YouTube 360 Channel via Motley Fool

The Buyer Group asks, is your public relations program AR/VR savvy?

The Buyer Group: AR/VR PR Pros

The roles are changing in public relations; the VR Journalist/Publicist must know what technology and platform is best to deliver a vivid version of the brand’s story. This requires a whole new way of creating and distributing content. The advantage is reaching your audience anywhere at any time in a way that’s so enticing and captivating there is nothing more to do than interact with it.

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