All About Mobile PR

AR/VR PR: Augmenting PR Realities

Experimenting with different types of realities is an enchanting way to tell the story and it’s a way to make your audience feel like they are there with you. The trick is making sure your content media is in the right place, at the right time ready to be found by the people who matter — your audience, influencers and VR journalists who will share, talk, discuss, and give your story wings in a virtual heaven.

Just look at how it is changing our lives and the face of PR:

  • According to a recent estimate by Goldman Sachs, AR and VR are expected to grow into a $95 billion market by 2025
  • Augmented Reality is expected to have 1 billion users by 2020. Right now, more than 543 start-ups are listed under this category on Angelist. via
  • Almost 75% of the world’s valuable brands are taking advantage of industry-specific VR apps to increase customer satisfaction or improve employees’ performance, according to Forbes.
  • Just Over 50% Of Viewers Showed Some Increase In Their Likelihood Of Purchasing Or Using VR Technology After A Brief Informational Experience.via Nielsen report
  • By 2020, over 20% of commercial media on Facebook will be 360-degree video and photo content, IDC predicts via
  • Nearly 1.3 Million People Subscribe To The YouTube 360 Channel via Motley Fool

The Buyer Group asks, is your public relations program AR/VR savvy?

The Buyer Group: AR/VR PR Pros

The roles are changing in public relations; the VR Journalist/Publicist must know what technology and platform is best to deliver a vivid version of the brand’s story. This requires a whole new way of creating and distributing content. The advantage is reaching your audience anywhere at any time in a way that’s so enticing and captivating there is nothing more to do than interact with it.

The Buyer Group can assess your PR program to ensure it’s AR/VR ready, or help match you with the resources to roll out your AR/VR project.

Whether it’s an immersive VR press release, a special project implementing an immersive experience at a tradeshow or conference, creating an empathetic experience to raise money at your next fundraiser, or just integrate 360 video and augmented reality content into your Social PR stream.

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