Demand for augmented reality (AR) and virtual reality (VR) experiences is destined for explosive growth this year compared with 2017, according to a study released by International Data Corp (IDC).^[1]

Will VR headsets be the new press kit? Yes, please! Will you meet up with journalists in Facebook Spaces? Press enter.

We are living in a world of merging realities, and if you’re not adapting public relations and marketing campaigns, your relevancy is quickly shrinking. In the age of experiential Social PR and marketing, we must adapt our Social PR and marketing strategies to the way our audience wants to experience content and interact with your brand.

Whether it’s 360 video, 3D or other Immersive media types. Today’s reality is bringing the story to reality. We are quickly moving from 2D to 3D. Your audience’s virtual reality.

AR/VR PR is a game changer. In addition to where we distribute our brand news and content, we have to understand how to deliver it so that it’s AR/VR friendly — taking advantage of the latest technology so the user experience is seamless.

Today’s successful public relations programs are humanized, empathized and magnetic, telling your story is now lifelike and i realtime. In this market, content is served up via apps through headsets, glasses, and mobile such as Instagram, Snapchat, Twitter and LinkedIn.

So understanding, how people use VR and behave in the environment they have chosen, gives us cues in how to allure them into the experience.

AR/VR PR: An Immersive Strategy

Today being a PR professional isn’t about winning fancy awards, it’s about telling a story through immersive storytelling.

And it’s not just how your audience is seeing your news, it’s how well they empathize with your story, and how you are delivering it.  VR headset users cannot multitask like we do with our mobile phone – so if you can get your audience engaged and they interact with your story – you will have their undivided attention.